Proton e.MAS 7 PHEV: Malaysia’s New Plug-In Hybrid SUV With Price & Specs

Proton has officially stepped into the electrified SUV segment with the launch of the new e.MAS 7 PHEV, a seven-seater plug-in hybrid SUV that combines practicality, modern technology, and excellent fuel efficiency — all at a surprisingly affordable price point.

Designed for Malaysian families and daily commuters, the e.MAS 7 PHEV offers the flexibility of electric driving for short trips and petrol power for long distances, making it one of the most versatile SUVs currently on the market.

Modern SUV Design with Strong Road Presence

The e.MAS 7 PHEV sports a contemporary SUV look that feels both stylish and functional. Up front, a bold grille design is paired with sharp LED headlights, giving the SUV a confident and premium stance. Smooth body lines, roof rails, and a slightly elevated ride height reinforce its rugged SUV character.

Despite its size, the overall design remains sleek and aerodynamic — ideal for both city use and highway cruising.

Spacious 7-Seater Cabin for Families

Inside, the e.MAS 7 PHEV shines with its roomy three-row layout, comfortably seating up to seven passengers. Proton has focused heavily on practicality and comfort, making it suitable for daily errands, school runs, and long road trips alike.

Interior highlights include:

• Flexible 7-seat configuration

• Foldable second and third rows for larger cargo space

• Generous legroom and headroom across all rows

• Elevated SUV seating position for better visibility

• Multiple storage compartments throughout the cabin

With the rear seats folded, the boot becomes large enough to handle luggage, strollers, or bulky items with ease.

Feature-Packed with Smart Technology

The e.MAS 7 PHEV doesn’t skimp on tech. The cabin feels modern and well-equipped, offering features typically found in higher-priced SUVs.

Key features include:

• Large 15.4-inch touchscreen infotainment system

• Fully digital instrument cluster

• Wireless Apple CarPlay & Android Auto

• Wireless phone charging

• Multiple USB ports for all passengers

• Over-the-air software updates

• Voice command support

Everything is designed to make driving easier, more connected, and more enjoyable.

Plug-In Hybrid Powertrain: Efficiency Meets Performance

At the heart of the e.MAS 7 PHEV is a plug-in hybrid system that combines a petrol engine with an electric motor and battery pack.

This setup allows drivers to:

• Travel in pure electric mode for short daily commutes

• Switch seamlessly to hybrid mode for longer journeys

• Enjoy instant torque from the electric motor

• Reduce fuel consumption significantly

Power Output

• Combined system power: around 262 PS

• Torque: around 260+ Nm

• Smooth automatic transmission

• Multiple drive modes (Electric / Hybrid / Power)

The result is a driving experience that feels smooth, quiet, and responsive — perfect for city traffic while still capable on highways.

Comfort-Focused Driving Experience

Proton has tuned the e.MAS 7 PHEV for comfort, making it ideal for families:

• Soft suspension absorbs road bumps well

• Stable handling even with full passengers

• Quiet cabin thanks to electric drive

• Elevated ride height for better road visibility

It feels more like a refined family cruiser rather than a sporty SUV — which suits its purpose perfectly.

Comprehensive Safety Suite

Safety is another strong point, with a full range of driver assistance systems included:

• Adaptive Cruise Control

• Automatic Emergency Braking

• Lane Keeping Assist

• Blind Spot Monitoring

• Rear Cross Traffic Alert

• 360-degree camera

• Multiple airbags

• Stability and traction control systems

These features provide added confidence whether you’re navigating city streets or going on long-distance trips.

Key Specs at a Glance

Powertrain

• Plug-in hybrid (petrol + electric motor)

• Combined output ~262 PS

• Automatic transmission

• Multiple drive modes

Seating & Space

• 7 seats

• Flexible folding rows

• Large expandable cargo capacity

Tech

• 15.4" touchscreen

• Digital cluster

• Wireless smartphone connectivity

• Wireless charging

Safety

• Full ADAS suite

• Multiple airbags

• 360° camera

Official Price in Malaysia

Here’s where the e.MAS 7 PHEV really stands out — its pricing.

On-the-road price (without insurance):

• Prime: RM109,800

• Premium: RM123,800

• Premium Plus: RM129,800

Early bird buyers may also enjoy launch rebates, bringing the starting price down to around RM105,800, making it one of the most affordable 7-seater PHEV SUVs in Malaysia.

For the space, technology, and hybrid performance offered, this represents excellent value for money.

Who Should Buy the e.MAS 7 PHEV?

This SUV is perfect for:

• Families needing extra seats and space

• Drivers wanting lower fuel costs

• First-time hybrid buyers

• Daily commuters with short electric trips

• Anyone looking for a feature-packed SUV under RM130k

It offers a strong balance of practicality, efficiency, and modern tech without breaking the bank.

Final Thoughts

The Proton e.MAS 7 PHEV proves that electrified SUVs don’t have to be expensive. With its roomy 7-seat layout, generous tech features, smooth hybrid performance, and highly competitive pricing, it’s shaping up to be one of the smartest family SUV choices in Malaysia today.

If you’re considering a spacious and future-ready SUV that’s easy on fuel and your wallet, the e.MAS 7 PHEV should definitely be on your shortlist.