Proton Collaborates with Uniqlo for Exclusive Heritage-Inspired Lifestyle Collection
Proton Collaborates with Uniqlo for Exclusive Heritage-Inspired Lifestyle Collection
Proton has joined forces with Uniqlo Malaysia to launch a special lifestyle collection celebrating the brand’s storied automotive history. Through Uniqlo’s UTme! custom printing service, enthusiasts can now purchase branded apparel and accessories featuring several of the nation's most iconic vehicle models.
The collection features a curated selection of T-shirts and tote bags that pay homage to Proton’s most legendary silhouettes. Design motifs include the classic original Saga and the cult-favorite Satria Neo, while also bridging the gap to the future by featuring the new eMAS 7 electric model. This blend of retro nostalgia and modern electrification ensures the collection appeals to both longtime enthusiasts and a new generation of drivers.
By leveraging the UTme! platform, the collaboration creates a unique intersection between automotive culture and contemporary streetwear. This strategic move highlights Proton's efforts to expand its brand presence into lifestyle sectors, fostering deeper engagement with a younger, fashion-conscious demographic. The collection is currently available at selected Uniqlo outlets across Malaysia.
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